What did you think of this article about the CAME analysis? Leave your comments and share! And if you want to learn how to undertake and manage safe businesses to take your professional development to the next level or acquire the fundamentals of business management, get trained with our Online Master MBA . We will wait for you! Understanding customer behavior can help businesses in many ways. Customer Behavioral Analytics tries to understand how consumers act in each channel and point of interaction, whether digital or not. Also what influences their actions.
Do you want to know more deeply what Customer Behavioral Analytics consist of ? We tell you about it in this article, keep reading! It may interest you: Master in Online Digital Marketing INDEX OF CONTENTS What are Customer Behavioral Analytics? Customer whatsapp list Behavioral Analytics or customer behavior analysis is a qualitative and quantitative observation of how customers interact with a company. First, customers are segmented based on their characteristics, and then each group is analyzed at the different stages of the customer journey map to analyze how they behave with the organization.
This type of customer analysis provides valuable information about the different variables that influence the audience. It gives you an idea of the motives, priorities and decision-making factors that are considered during the process. But not only that, this analysis helps you understand how the customer feels about the company and if the perception of him is aligned or not with the values of the organization. As customer behavior or customer behavior we understand the purchasing habits of an individual. This includes everything from social trends to frequency patterns and factors that influence when buying something.