You are not able to reach the person who really needs them. You invest in an inappropriate way, you lose money and you do not generate sales. Thus, most likely, you will end up abandoning the project, believing that the idea is worthless or that it is too complicated. Can I have several ideal customer profiles in my business? Of course. You can have all the customers you need , as long as you have them well segmented and differentiated. For example, within my own business, which focuses on digital entrepreneurship, different types of people can be differentiated.
Whether it's because of the sector they come from, the phase they're in, or their previous experiences, everyone has their peculiarities, but they share the same common Latest Mailing Database purpose: to live and be happy with their business. When I launched my impulso community , I did it thinking mainly of those people who are in an initial phase of their projects. But I also have other products and services designed for those who are much more advanced, with consolidated businesses and can afford other types of investments. Ideally, clients can be maintained over time, offering them different solutions as they progress.
Also that they can complement each other, be compatible with each other. You know, get down to work and discover your ideal client right now I promise you that if you put a lot of energy and time into this, you will see the results very soon. You will not need to work more hours to get more sales and you will be walking in the right direction. I hope you enjoyed the post, and if you have any other questions, write me in the comments and I will answer you with delight. The truth is that you have been nickeled. A suggestive title, an attractive design and many good ideas to share. But the weeks have passed and the retweets are from your company's employees, the likes from your mother and your cousin, and the data from google analytics are to cry.