At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of Special leads marketing, I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing. Storytelling Is Timeless In the era of engagemen Special leadst marketing, the essence of what makes you and me marketers won’t change. No matter how much digital, social, mobile we have in the world around us,
Marketing will always need well-told evocative stories, Special leads and the ability to communicate to your audience’s needs, wants, and emotions. Think about Skype’s “Stay Together” campaign: It demonstrated how people are using technology to develop deep, emotional relationships across great distances. It was a shift from talking about their product Special leads and features to talking about the emotional benefits of using their product. In one story, two young girls, each born with one arm, connect from across the world to Special leads learn from one another’s experiences.
They teach each other valuable lessons about self confidence, and Special leads share those iconic teenage-girl moments, like swapping hair and makeup tips. The two girls don’t just keep in touch—Skype allows them to become best friends, even while living on separate continents. The campaign is global and spans multiple channels, but it’s also personal and emotional. It Special leads connects with the audience. These kinds of campaigns—big narratives that span a wide range of experiences and stories—will still have a key place in the future of marketing, because we can all connect with them.